{"id":18,"date":"2015-07-08T11:03:54","date_gmt":"2015-07-08T09:03:54","guid":{"rendered":"http:\/\/www.reveillonaparis.com\/?p=18"},"modified":"2017-09-26T15:46:58","modified_gmt":"2017-09-26T13:46:58","slug":"restaurants-ephemeres-endroits-de-passage-souvenirs-durables","status":"publish","type":"post","link":"https:\/\/www.reveillonaparis.com\/2015\/07\/08\/restaurants-ephemeres-endroits-de-passage-souvenirs-durables\/","title":{"rendered":"Restaurants \u00e9ph\u00e9m\u00e8res : endroits de passage, souvenirs durables"},"content":{"rendered":"

Tr\u00e8s \u00e0 la mode il y a quelques ann\u00e9es, aujourd’hui encore il n’est pas rare que voir quelques restaurants \u00e9ph\u00e9m\u00e8res apparaitre ici et l\u00e0. Ces restaurants d’un tout autre genre, qui ouvrent dans des endroits le plus souvent insolites et pour une dur\u00e9e limit\u00e9e, invitent les clients \u00e0 revoir leur conception de la restauration.
\n<\/p>\n

Plus qu’un simple resto<\/h2>\n

\"\"Le concept de base des restaurants \u00e9ph\u00e9m\u00e8res ou restaurants Pop-Up consiste en des \u00e9tablissements pr\u00e9sents pour une dur\u00e9e limit\u00e9e (une soir\u00e9e, quelques jours, une saison) dans un endroit insolite. Dans ce genre de restaurant, les clients prennent leur repas autour d’un concept et quelquefois, autour du chef.
\nA la diff\u00e9rence d’un restaurant classique o\u00f9 l’on viendrait uniquement pour la nourriture, les restaurants \u00e9ph\u00e9m\u00e8res sont de v\u00e9ritables destinations qui invitent \u00e0 la d\u00e9couverte. Le public vient dans un restaurant \u00e9ph\u00e9m\u00e8re pour profiter d’un cadre unique et d’une exp\u00e9rience culinaire hors du commun. La nature \u00e9ph\u00e9m\u00e8re de ces restaurants fait aussi que l’on ait encore plus envie d’y aller. Certains convives viennent m\u00eame de loin pour vivre l’exp\u00e9rience. Il faut aussi dire que la convivialit\u00e9 est toujours au rendez-vous dans ce genre d’\u00e9v\u00e8nement.
\nPour les chefs, les restaurants \u00e9ph\u00e9m\u00e8res permettent de surprendre le public d’une tout autre mani\u00e8re. Le challenge consiste \u00e0 attirer les curieux non seulement gr\u00e2ce aux plats, mais aussi, et surtout gr\u00e2ce au lieu.<\/p>\n

Faire le buzz gr\u00e2ce aux restaurants \u00e9ph\u00e9m\u00e8res<\/h2>\n

\"\"Pour les grandes marques, les \u00e9tablissements de renoms et les grands chefs, les restaurants \u00e9ph\u00e9m\u00e8res pr\u00e9sentent l’avantage d’\u00eatre une publicit\u00e9 des plus efficaces. En effet, si le concept est bien men\u00e9 et bien abouti, il permet de faire le buzz.
\nParmi les exemples de restaurants \u00e9ph\u00e9m\u00e8res qui ont fait le buzz, on peut notamment citer le restaurant suspendu initi\u00e9 par le Magazine Lifestyle Cuisine Cr\u00e9ative. L’\u00e9v\u00e8nement a permis \u00e0 quelques privil\u00e9gi\u00e9s de diner \u00e0 50 m\u00e8tres du sol au-dessus du Jardin des Tuileries \u00e0 Paris.<\/p>\n","protected":false},"excerpt":{"rendered":"

Tr\u00e8s \u00e0 la mode il y a quelques ann\u00e9es, aujourd’hui encore il n’est pas rare que voir quelques restaurants \u00e9ph\u00e9m\u00e8res apparaitre ici et l\u00e0. Ces restaurants d’un tout autre genre, qui ouvrent dans des endroits le plus souvent insolites et pour une dur\u00e9e limit\u00e9e, invitent les clients \u00e0 revoir leur conception de la restauration.<\/p>\n","protected":false},"author":1,"featured_media":95,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-18","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-autres"],"yoast_head":"\nRestaurants \u00e9ph\u00e9m\u00e8res : endroits de passage, souvenirs durables - Blog sortie, organisation de soir\u00e9es etc<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.reveillonaparis.com\/2015\/07\/08\/restaurants-ephemeres-endroits-de-passage-souvenirs-durables\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Restaurants \u00e9ph\u00e9m\u00e8res : endroits de passage, souvenirs durables - Blog sortie, organisation de soir\u00e9es etc\" \/>\n<meta property=\"og:description\" content=\"Tr\u00e8s \u00e0 la mode il y a quelques ann\u00e9es, aujourd’hui encore il n’est pas rare que voir quelques restaurants \u00e9ph\u00e9m\u00e8res apparaitre ici et l\u00e0. 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